Social media users let off steam as Nike unveils a new women’s trainer design that resembles an “iron!.”

The latest Nike Air Max FF 720 women’s shoe, which is set to be released this month, has faced criticism on the internet as shoppers and sports fans pointed out that the design of the trainer resembles that of an iron.

People aren’t mocking the new women’s shoe merely because they are ugly, but it’s more about what and how they look like.

The new women’s Nike Air Max trainer has two cutouts and a thick clear plastic sole, which many people say resembles the household appliance.

The trainer, aimed at Women and promoted by English Footballer Frank Kirby and Tennis star Laura Robson, seems to send out a different message and social media users aren’t pleased about it.

And despite the shoe being endorsed by Kirby as well as Laura Robson, accusations of sexism has been levied at Nike for their new design.

After Nike announced its new product, shared a post on Twitter, a post that has gone viral with over 4,400 likes. And many shoppers are expressing their opinions and concerns on Nike’s latest design. posted:

“It’s unquestionably safe to say that the new Air Max FF 720 for women is unlike anything we’ve ever seen before.”

Awaiting release on Jun 20th, the features of the new Nike Air Max design, cut-out oval center and a clear plastic sole, were enough to set the twitter world into fury.

Though some internet users are outraged at the design, most are just mocking the new product.

One social media user tweeted:

“Presenting Women’s Nike Air Max FF 720. It converts the mechanical and kinetic energy generated when you jog/run to heat the iron.”

While another mocked the Nike’s planning meeting where the new Nike Air Max was approved:

“Meeting at NIKE headquarters:
Man 1: What elements should we be inspired by to make the next women’s shoes?
Man 2: Let’s take inspiration from their favourite places!

“Tadaaaaaa Nike Air Max! Inspired by the common laundry iron :joy::joy::joy: jeezus it’s ugly.”

Yet another commented:

“Fill That Bitch Up With Water Coz That Looks Like The “Nike Air Max Iron Steamers.”

The backlash happens just a few weeks after another Nike gaffe which saw a with hairy armpit on an Instagram Ad.

And just like always, social media users had to misinterpret in their own way. Some even suggested that the global sporting giant was trying to urge women to shave their armpits.